You want to take over responsibility for the successful planning and execution of a campaign to position the chapter as an attractive organization for younger people (especially Generation Y/Z) interested in project management? You want to onboard and guide interested people through their first steps in the chapter? Then you are right...
The PMI Germany Chapter promotes young talent to reinforce its position as a professional association with younger members. Through different channels (all channels of the chapter, as well as selected external print and online media), younger chapter members as well as non-members will be addressed.
The campaign schedule is still being worked out. The campaign must engage target audiences and direct them to the offerings the chapter has for its members. Furthermore, you should develop ideas for creating an easier access to our community.
